Service
Google Ads and Yandex Direct setup
Your search ads are launched with a well-planned structure: they show for the searches your customers actually use, and irrelevant searches are filtered out with negative keywords. Enquiries from the site are counted as conversions, so you can see which campaign brings them in. The ad account is in your name from the start.
Who it is for
- You are launching search ads for the first time and do not want to learn at the expense of your own budget.
- You have a new service, offer or line of business, and you need customers before the site climbs in search.
- You have run ads before, but they were set up in a hurry, and it is simpler to rebuild the campaigns.
What is included
- A review of your service, region and landing page before launch
- Keyword research and a list of negative keywords
- Campaign and ad group structure that follows the lines of your business
- Ad copy, sitelinks and callouts
- Region, ad schedule and daily budget
- Goals for enquiries and calls, with conversions passed from analytics to the ad account
- UTM tags so that each campaign is visible in analytics
- A check of the first days after launch and the first adjustments
Billed separately
- The ad budget, which you pay directly to the ad system
- Campaign management after launch, from 600 BYN per month
- A landing page for the ads, if there is no suitable one
- Installing analytics counters, if the site does not have them yet
Price and timing
Estimated timing
1–2 weeks
What affects the price
- One ad system or both
- How many lines of business and services are advertised separately
- Search only, or also display in the Google and Yandex ad networks
- Whether there is a ready landing page and analytics counters
| Service | Price |
|---|---|
| Ads setupOne system, Google Ads or Yandex Direct: campaign structure, ads, conversions. Both systems start from 900 BYN. | from 600 BYN≈ $200 |
How we work
Discussion: what we advertise, in which region and what budget you are ready to set aside
Registering the ad account in your name and granting me access
Keywords, campaign structure, ads and goals, agreed with you
Launch, a check of the first days and handover of the setup
Example
A real project from the portfolio with a similar task.
Website of an international passenger carrier
- Task
- The carrier already had a website. It needed ongoing improvements and more passengers through advertising.
- Solution
- Improvements and advertising: destination landing pages on a shared template, Google Ads with conversion tracking. I did not build the site itself.
- Result
- Ongoing work: more than 350 destination landing pages so far, the site keeps improving and Google Ads campaigns are running.
- Google Ads
- Google Tag Manager
- PHP
FAQ
How much does an ads setup cost?
From 600 BYN for one system, Google Ads or Yandex Direct, and from 900 BYN for both. The price depends on how many lines of business are advertised separately and on the campaign types. The ad budget is not included in this amount. I fix the final amount once it is clear what we advertise and where: each advertising task gets an individual approach.
Google Ads or Yandex Direct: which should I choose?
It depends on where your customers search: the audience of the two search engines differs by niche and region. If the budget is limited, we usually start with one system, look at the cost per enquiry and add the second one later. When we discuss the task, I will suggest which one to start with in your case.
Can we run ads without changing the website?
We can, but I look at the landing page first. If it does not make clear what you offer, what it costs and how to get in touch, the ads will spend the budget on visitors who leave. In that case I tell you what to fix before launch, and the decision is yours.
Whose name is the ad account in?
Yours, from the very start. You add me to the account as a user and remove me whenever you see fit. You top up the budget directly in the ad system, so the advertising money never goes through me.
What ad budget do I need?
It depends on the cost per click in your niche and on how many enquiries you want. While researching keywords I see a forecast of the cost per click and suggest a starting daily budget. I do not promise a number of enquiries in advance: only the first weeks of the campaigns show it.
Contact
Tell me about your task — I'll reply with possible solutions. Or message me directly in the messenger you prefer.
Related services
- Analytics setup
When it is unclear where customers come from and which searches and ads bring in enquiries.
from 450 BYN
- Ads management
When your ads are already running, and someone needs to watch spend and enquiries every month.
from 600 BYN/month
- Landing page development
For a single service, promotion or launch, when one page has to bring in enquiries.
from 1,200 BYN