Service
Ads management
The campaigns are never left unattended: every month I remove searches that use up the budget without enquiries, adjust bids, check the ads and make sure conversions are counted correctly. You get a monthly report showing spend, enquiries and their cost by campaign, and you understand what you are paying for.
Who it is for
- Your ads are set up, but nobody looks after them after launch.
- You run the ads yourself and want to hand them over so you can focus on the business.
- The cost per enquiry keeps creeping up, and it is unclear where the budget goes.
What is included
- About 7 hours of work per month on your campaigns
- Regular review of search terms and adding negative keywords
- Bid adjustments and budget allocation between campaigns
- New ad variants, and pausing those that perform worse
- Checking that goals and conversions are still being counted
- A monthly report: spend, clicks, enquiries and their cost by campaign, and the plan for next month
Billed separately
- The ad budget, which is not included in the price and which you pay directly to the ad system
- New campaigns for a new line of business, priced as a setup, from 600 BYN
- Changes to the site and landing pages, billed from 90 BYN/hour
Price and timing
Estimated timing
from 2 months
What affects the price
- One ad system or both
- The number of campaigns and lines of business
- The size of the ad budget and how often adjustments are needed
- Whether an audit comes first, if someone else set up the campaigns
| Service | Price |
|---|---|
| Ads managementAbout 7 hours of work per month: bids, negative keywords, a report. The ad budget is not included. | from 600 BYN/month≈ $200/month |
How we work
Discussion: which campaigns are running, the budget and what is not working
Access to the ad account registered in your name, and a check of conversions
Work on the campaigns during the month according to an agreed plan
A report at the end of the month and the next month's plan, with the month paid in advance
Example
A real project from the portfolio with a similar task.
Website of an international passenger carrier
- Task
- The carrier already had a website. It needed ongoing improvements and more passengers through advertising.
- Solution
- Improvements and advertising: destination landing pages on a shared template, Google Ads with conversion tracking. I did not build the site itself.
- Result
- Ongoing work: more than 350 destination landing pages so far, the site keeps improving and Google Ads campaigns are running.
- Google Ads
- Google Tag Manager
- PHP
FAQ
How much does ads management cost?
From 600 BYN per month, which is about 7 hours of work on the campaigns, with the month paid in advance. The ad budget is not included in this amount: you pay it directly to Google or Yandex. If there are many campaigns or both systems are managed, the price is higher. I quote management after seeing your account and statistics: for me an individual approach means working from your figures, not a template.
Why does management start from 2 months?
The first month goes into gathering statistics on search terms and closing obvious budget leaks. The effect of the adjustments becomes clearer in the second month, when there is something to compare with. After that we decide on the basis of the reports whether to continue.
Do you promise a certain number of enquiries?
No. The number of enquiries depends on demand, the season, competitors, the price of your offer and the landing page, so it cannot be named in advance. I am responsible for keeping the budget away from irrelevant searches, counting conversions correctly and making the report show what is going on.
Can I hand over campaigns that someone else set up?
Yes. First I look at the account: if the structure works, I carry on with it; if it has serious errors, I suggest an audit or rebuilding the campaigns, and the decision is yours.
Do you have this kind of experience?
Yes. For an international passenger carrier I run Google Ads: campaign setup, ongoing management and conversion tracking. Alongside that I improve the site and build dedicated landing pages for the ads. I do not disclose the company name or campaign details.
Contact
Tell me about your task — I'll reply with possible solutions. Or message me directly in the messenger you prefer.
Related services
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