Website of an international passenger carrier

The carrier already had a website. It needed ongoing improvements and more passengers through advertising.

• +Destination landing pages on a shared template, now more than 350 of them, plus dedicated landing pages for Google Ads.
• +Google Ads end to end: audit, campaign setup, ongoing management and conversion tracking. I enabled Enhanced Conversions and added a unique enquiry ID with protection against counting the same conversion twice.
• +Google Tag Manager and Google Consent Mode v2 with a custom consent banner, a privacy policy and a cookie policy, and anonymised banner statistics with CSV export.
• +Form enquiries go to several recipients in Telegram, with email as a fallback. Spam protection without CAPTCHA, server-side field validation, escaped data in emails, and the bot token kept out of the code.
• +An http-to-https redirect and blocked direct access to service files.
• +Layout and mobile fixes, contacts and social links across the site, and the timetable.

The work is ongoing: there are more than 350 destination landing pages so far, Google Ads campaigns are running with protection against counting the same conversion twice, and form enquiries have a fallback channel.

• Google Ads
• Google Tag Manager
• PHP

• Ads management

  When your ads are already running, and someone needs to watch spend and enquiries every month.

• Google Ads and Yandex Direct setup

  When you need search ads launched so the budget goes to the right searches and enquiries are counted.

• Ad campaign audit

  When ads burn through the budget, enquiries are few, and you need an independent look at the setup.

• Analytics setup

  When it is unclear where customers come from and which searches and ads bring in enquiries.

• Hourly improvements to your website, bot or system

  When the project is already running but keeps needing changes: new sections, forms, bot scenarios, reports.