Service
Ad campaign audit
You find out what the ad budget is really spent on: which searches trigger your ads, whether enquiries are counted and where the settings work against you. You get a written, prioritised list of fixes that you can make yourself, give to a contractor or hand to me.
Who it is for
- Ads burn through the budget and bring few enquiries.
- A contractor runs your campaigns, and you want an outside check of their work.
- You plan to raise the budget and want to make sure the current campaigns are set up correctly first.
What is included
- A review of the campaign and ad group structure
- A search terms report: which phrases you are actually paying for
- A check of negative keywords, region, ad schedule and devices
- An assessment of ad copy, sitelinks and callouts
- A check of goals and conversions: what is counted, and whether there are duplicates or gaps
- Whether the landing pages match the ads
- A written, prioritised list of fixes and an online walkthrough
Billed separately
- Making the fixes in the campaigns, billed from 90 BYN/hour
- Rebuilding the campaigns from scratch, priced as a setup, from 600 BYN
- Campaign management after the audit, from 600 BYN per month
Price and timing
Estimated timing
3–7 days
What affects the price
- One ad system or both
- The number of campaigns and ad groups
- The period the statistics cover
- Whether the analytics counters on the site need checking
| Service | Price |
|---|---|
| Ad campaign auditA check of settings, conversions and spend, a list of fixes. | from 450 BYN≈ $150 |
How we work
Discussion: what is advertised, the budget and what is not working
Read-only access to the ad account and analytics
A check of campaigns, search terms, conversions and landing pages
A written list of fixes and an online walkthrough of the results
Example
A real project from the portfolio with a similar task.
Website of an international passenger carrier
- Task
- The carrier already had a website. It needed ongoing improvements and more passengers through advertising.
- Solution
- Improvements and advertising: destination landing pages on a shared template, Google Ads with conversion tracking. I did not build the site itself.
- Result
- Ongoing work: more than 350 destination landing pages so far, the site keeps improving and Google Ads campaigns are running.
- Google Ads
- Google Tag Manager
- PHP
FAQ
How much does an ad audit cost?
From 450 BYN for campaigns in one system with a small number of ad groups. If there are many campaigns or both systems are checked, the price is higher. I confirm the price once I see the account: each one is set up differently, so it needs an individual approach.
What access do you need?
Read-only access to the ad account and the analytics counters. Nothing needs changing for the audit, so I do not ask for editing rights, and you can revoke access right after the walkthrough.
What if the campaigns turn out to be set up well?
Then I say so in the report and note the smaller things that could be improved. You get independent confirmation that the current setup works and can raise the budget with more confidence.
Do you need statistics for the audit?
Ideally at least a few weeks of campaign data: it shows which searches you pay for and how visitors behave. If the ads have not been launched yet, it is more useful to order a setup straight away.
Contact
Tell me about your task — I'll reply with possible solutions. Or message me directly in the messenger you prefer.
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